Sheryl Sandberg’s Legacy – The New York Occasions

It isn’t clear how historical past will decide Sheryl Sandberg.

Sandberg, who stated on Wednesday that she was quitting Meta after 14 years as the corporate’s second in command, leaves behind an advanced skilled and private legacy.

She helped construct the corporate previously referred to as Fb into one of many world’s most influential and rich corporations. Her writing and advocacy about girls within the office and grief gave Sandberg affect on matters that few different American executives touched.

However Sandberg was additionally partly accountable for Fb’s failures throughout essential moments, notably when the corporate initially denied and deflected blame for Russia-backed trolls that have been abusing the location to inflame divisions amongst People forward of the 2016 US presidential election. And whereas her 2013 ebook “Lean In” kicked off essential conversations, a few of its concepts now really feel outdated.

As my colleagues wrote, “Sandberg is ending her tenure at Meta removed from the reputational pinnacle she reached final decade.”

A number of of America’s celebrity tech corporations, together with Apple, Amazon, Google and Oracle, have lived by way of comparatively latest transitions by which iconic founders have handed over energy to employed fingers. Sandberg shouldn’t be the founding father of Fb, after all. However Fb would not be what it’s as we speak — each good and dangerous — with out the partnership between Sandberg and Mark Zuckerberg.

It is also troublesome to think about her departure considerably altering Fb. That implies that Sandberg’s greatest affect could have been previously, and that she is not as essential on Fb as both her supporters or her detractors imagine.

An architect of reworking digital promoting:

The 23-year-old Zuckerberg employed Sandberg in 2008 to determine find out how to construct Fb into a big and lasting enterprise. On that rating, she succeeded past anybody’s desires. However that legacy is difficult, too.

Sandberg spearheaded a plan to construct from scratch a extra refined system of promoting that was largely based mostly on what she had helped develop at Google. Adverts on Fb have been tied to folks’s actions and pursuits on the location. As at Google, many advertisers purchased Fb adverts on-line slightly than by way of gross sales personnel, as had been typical for TV or newspaper adverts. Later, Sandberg cultivated new programs for Fb advertisers to pinpoint their potential clients with much more precision.

Google and Fb remodeled product advertising from largely an artwork to a generally creepy science, and Sandberg is among the many architects of that change. She shares within the credit score (or blame) for creating two of essentially the most profitable, and maybe least defensible, enterprise fashions in web historical past.

All of the nervousness as we speak about apps snooping on folks to glean each morsel of exercise to raised pitch us dishwashers — that is partly Sandberg’s doing. So are Fb and Google’s mixed $325 billion in annual promoting gross sales and people of all different on-line corporations that generate profits from adverts.

The sample of deny, deflect, defend.

Sandberg initially stated publicly that Fb performed little function within the organizing of the Capitol riot on Jan. 6, 2021. That wasn’t fairly true. As my colleagues Sheera Frenkel and Cecilia Kang reported, folks used Fb to unfold misinformation about election fraud, which fueled anger among the many protesters. Some rioters used Fb to brazenly focus on the logistics of the assault forward of time.

Of their 2021 ebook, “An Ugly Reality,” Sheera and Cecilia wrote that to Sandberg’s detractors, her response was a part of a sample of attempting to protect the corporate’s popularity or her personal slightly than do the fitting factor.

Sandberg was additionally amongst these accountable for Fb’s delayed or inadequate preliminary response in 2018 about information reviews {that a} political consulting agency, Cambridge Analytica, was capable of harvest private data on many hundreds of thousands of Fb customers.

Tech journalists and others who pay shut consideration to Fb usually requested lately why Sandberg selected to remain on the firm. My colleague Mike Issac stated in as we speak’s DealBook e-newsletter that Sandberg misplaced affect as Zuckerberg assumed extra command over the corporate. Different executives took over duties that after have been Sandberg’s, together with overseeing authorities coverage.

Sandberg could have as soon as believed that she may do way more good on the earth engaged on Fb than she may outdoors the corporate, however it was troublesome to inform if that was true anymore.

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tip of the week

Brian X. Chen, the buyer know-how columnist for The New York Occasions, gives recommendation for turning into a part of the answer to the scourge of bogus textual content messages.

In a latest column, I reported on the rising annoyance of text-message spam, which not too long ago outpaced the rise of robocalls.

The texts is likely to be transport notices a few bundle that you simply did not order, or pitches for questionable well being merchandise like weight-loss tablets. The hyperlinks inside these texts sometimes level you to a web site asking to your private data, together with your bank card quantity, which scammers may use for fraud.

There is not any signal of SMS spam slowing down. So the most effective issues you are able to do is turn out to be a part of the answer: Ahead the spam textual content to your telephone provider.

That can assist the carriers be taught what telephone numbers and language are being utilized in spam texts. That is helpful data to assist the carriers enhance their know-how to cease these messages from ever reaching your telephone.

Here is find out how to ahead spam texts to the carriers:

On iPhones, faucet and maintain down on the message and faucet “Extra.” Then press the ahead button, which is the arrow on the bottom-right nook of the display. Within the recipient subject, enter 7726 and hit ship.

On Android telephones, faucet and maintain down on the message. When a menu pops up, choose “Ahead Message.” Enter 7726 within the recipient subject and hit ship.

  • A trial by TikTok: The jury delivered a verdict on Wednesday within the defamation trial between Johnny Depp and Amber Heard. My colleague Amanda Hess not too long ago explored why the turned trial fodder for near-continuous fan commentary on TikTok and different apps, most of which portrayed Depp as a hero and Heard as a villain.

  • Will it make kids safer in colleges if extra of them convey telephones to school rooms? Specialists instructed The Washington Publish that they did not suggest it, partially as a result of they stated kids ought to focus their consideration throughout an emergency like a faculty taking pictures on academics and different educators, and a telephone may make undesirable noises throughout a silent lockdown. (A subscription could also be required.)

  • The sound of nothing is outwardly an enormous enterprise: Individuals who create Spotify audio mixes of simply static, ocean waves or different white noise are making as much as $18,000 a month, Bloomberg Information reported. (A subscription could also be required.)

How does an overheated rhino cool off? By getting very mucky.

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