Saudi Arabia is hiring veteran PR and former Katie Couric producer to offer media recommendation

The Saudi Crown Prince Mohammed bin Salman speaks through the Gulf Summit in Riyadh, Saudi Arabia, December 14, 2021.

Bandar Saudi Press Company | Handout | Through Reuters

The Kingdom of Saudi Arabia has employed a public relations govt who as soon as labored as a producer for information anchor Katie Couric as a media relations advisor.

Nicolla Hewitt, who has run her personal communications firm for over a decade, joins the ranks of American influencers working for the dominion. The federal government, which is run by a royal household, is accused of human rights violations.

Saudi Arabia is basically dominated by Crown Prince Mohammed bin Salman. NBC Information reported in 2018 that it ordered the homicide of journalist Jamal Khashoggi, which the Crown Prince has denied. Former President Donald Trump on the time stood by Saudi Arabia after Khashoggi’s demise. A 12 months earlier, the 2 nations had signed an arms treaty value almost $ 110 billion.

A brand new disclosure just lately filed with the Justice Division stated that Hewitt will likely be a contract employee for the Saudi Arabian Media Division, “doing normal public relations and media work, together with broadcasting, print and social media outreach about altering life” . in Saudi Arabia. “

The doc states that Hewitt carries out her work for the media ministry by way of an organization referred to as Thiqah Enterprise Companies. In response to the enterprise journal Eye of Riyadh, Thiqah Enterprise Companies is a “100% authorities firm owned by the Saudi Authority for Accredited Valuers and the Saudi Group for Licensed Public Accountants”.

The disclosure kind exhibits that Hewitt was actively working for the Saudi authorities’s media company for the previous 12 months previous to submitting. In response to a Saudi authorities web site, the media ministry “displays all visible, audio and written communications within the Kingdom of Saudi Arabia”.

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The shape lists reporters Hewitt contacted whereas she represented the Saudi authorities, together with these at CNBC, NBC Information, CBS Information, the New York Publish, and CNN. Public relations representatives typically share tales with reporters for his or her shoppers.

Thiqah formally paid Hewitt an advance of over $ 15,000 from Thiqah in November and December.

An e-mail despatched to Hewitt’s firm was not returned previous to publication. Thiqah Enterprise Companies has not returned an e-mail requesting a remark.

Hewitt is the youngest American agent employed by Saudi Arabia to affect the U.S. viewers and officers.

Shortly after President Joe Biden’s 2020 election, Saudi Arabia employed a number of new lobbyists to sign that the nation is planning an up to date marketing campaign of affect that might goal the brand new administration and upcoming Congress. The dominion additionally intends to fund a brand new digital information platform based mostly in Washington, DC

Hewitt already has expertise within the Center East and was on the board of administrators of UN Girls for Peace, as could be learn on the web site of her firm of the identical identify. Her LinkedIn web page says she labored with Couric on Yahoo Information, CBS Information and NBC Information.

Her firm’s web site additionally lists Bloomberg Philanthropies, Arise To Most cancers, and Lady Rising as a few of her earlier shoppers.

Written by trendingatoz

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