NFL legend Troy Aikman will launch his personal model of beer from February – and he says it is for health-conscious drinkers.
The lager referred to as Eight – after the jersey variety of the previous Dallas Cowboy – will solely have 90 energy and use solely natural grains.
(For comparability, a can of Bud Gentle has 110 energy and a can of traditional Budweiser has round 145 energy.)
Eight will initially solely be bought in Texas, in line with the Corridor of Fame quarterback who introduced the brand new brew on Tuesday. However Aikman says there are plans for a nationwide rollout.
Eight guarantees to tell apart itself from the common lager by utilizing “antioxidant Hallertau Taurus hops, no components or low-cost fillers and no sugar”.
Texas bars and eating places will begin promoting the brand new soapy water subsequent month – and retailers in that state will begin promoting cans in March. In spite of everything, eight will probably be bought nationwide, a Publish spokeswoman stated. She stated there may be nonetheless no schedule for when Eight will play within the US.
Aikman says his new beer makes use of all natural elements.EIGHT
As a school scholar, Aikman labored for a Miller beer service provider in Oklahoma.EIGHT
And whereas the brand new enterprise relies in Austin, Texas, the beer will probably be brewed at New Orleans’ Faubourg Brewery – which, maybe to the chagrin of Cowboys followers, makes the official beer of the New Orleans Saints.
Aikman, 55, who’s now a broadcaster for Fox Sports activities – and is understood for sipping bourbon on his exhibits – claims the beer is more healthy than most. It’s for the drinker who’s “conscious of what we’re placing into our our bodies,” he stated in a press release.
The Griddle has labored with Oregon State College’s Meals Science and Know-how Division for the previous two years to create Eight, and it labored with award-winning grasp brewer Phil Leinhart who works for Anheuser-Busch, Harpoon Brewery, and Ommegang Brewery in Cooperstown , NY, has labored.
Aikman additionally employed former Ommegang President Doug Campbell to co-found Eight.
At 55, Aikman continues to be match and exercising often.EIGHT
The beer firm Eight relies in Austin, Texas.EIGHT
It is not Aikman’s first contact with beer. As a school scholar, he labored and delivered for a Miller beer vendor in Tulsa, Oklahoma.
“After I regarded on the room, I felt it was time for one thing new,” Aikman informed Adweek. “I had a sense we might make a greater beer for you. Many of those manufacturers have been in the marketplace for a number of many years and I simply felt that the time was proper for one thing new. “
He enters a crowded market. Aikman, who would be the face of Eight, must step up advertising to distinguish itself from the 9,000 breweries within the US.