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Inside Elon Musk’s Large Plans for Twitter

Elon Musk has by no means been accused of dreaming small. He has reinvented not less than two industries with Tesla, his digital automobile firm, and SpaceX, the rocket firm — and now his ambitions are carrying over to his $44 billion acquisition of Twitter.

Mr. Musk, the world’s richest man, has introduced a pitch deck to buyers in latest days outlining his grand — some may say unbelievable — plans for Twitter and its monetary targets. The New York Occasions obtained the presentation. Here is a peek into what Mr Musk sees for the social media service within the years forward.

In his pitch deck, Mr. Musk claimed he would enhance Twitter’s annual income to $26.4 billion by 2028, up from $5 billion final yr.

Below Mr. Musk, promoting would fall to 45 % of complete income, down from round 90 % in 2020. In 2028, promoting would generate $12 billion in income and subscriptions almost $10 billion, based on the doc. Different income would come from companies corresponding to information licensing.

Twitter would usher in $15 million from a funds enterprise in 2023, based on the doc, which might develop to about $1.3 billion by 2028. The corporate’s funds enterprise right now, which incorporates tipping and buying, is negligible. There was hypothesis that Mr. Musk might introduce fee skills to Twitter provided that he helped popularize PayPal, the digital funds service.

Commentary by Occasions Opinion writers and columnists on the billionaire’s $44 billion deal to purchase Twitter.

With all of those modifications, Mr. Musk anticipates he can carry Twitter’s common income per person — a key metric for social media firms — to $30.22 in 2028 from $24.83 final yr, based on the doc.

Mr. Musk anticipates Twitter’s complete variety of customers will develop from 217 million on the finish of final yr to almost 600 million in 2025 and 931 million six years from now. Most of that progress will come from Twitter’s ad-supported enterprise, together with Twitter Blue, for which customers pay $3 a month to customise their expertise on the app. In response to the pitch deck, Mr. Musk expects 69 million customers of Twitter Blue by 2025 and 159 million in 2028.

Included in Mr. Musk’s complete person estimates are what seem like subscribers to a brand new product referred to as X, which might have 104 million customers in 2028, based on the doc. The doc didn’t element what X Subscribers was, however Mr. Musk has hinted at introducing an ad-free expertise on Twitter. The X Subscribers product reveals up on the pitch deck in 2023, with 9 million customers anticipated in its first yr.

By 2025, Mr. Musk anticipates Twitter may have 11,072 workers, based on the doc. That may be up from round 7,500 right now.

However in between, Mr Musk expects the quantity to fluctuate, rising to 9,225 workers in 2022, then declining to eight,332 in 2023 earlier than rising once more. Mr. Musk is more likely to shed employees as a part of his takeover, earlier than bringing on new expertise in engineering, an individual with data of the state of affairs mentioned. Inventory-based compensation prices are additionally anticipated to rise to only over $3 billion by 2028, from $914 million in 2022.

Twitter needs so as to add about $13 billion of debt as a part of Mr. Musk’s buyout plan. However he expects to pay that debt down as free money movement — a measure of how a lot cash an organization has to service its debt — is ready to develop to $3.2 billion in 2025 and $9.4 billion in 2028, based on the pitch deck. Free money movement would rise at the same time as working bills and prices additionally rose, based on the doc.

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