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How Kanye West Influenced Kim Kardashian’s New Skincare Line

It seems KanyeWest has some SKKN within the recreation.

In celebration of the launch of her new skincare model, SKKN by Kim, Kim Kardashian lately shared a behind-the-scenes take a look at the way it all got here collectively. As she spoke about her new enterprise enterprise on Instagram Tales, she credited her ex-husband Kanye for being an enormous assist in the road’s creation.

“My inventive course of would not have been full — and I all the time give credit score the place credit score is due — with out Kanye,” the 41-year-old mogul mentioned on June 21. “He introduced his workforce and launched me to [creative director] willo [Perron] and we got here up with the brand new title.”

Kim’s new line options 9 merchandise, every of that are packaged in a modern monochrome impartial colour—with Kanye’s signature look having an affect on the ultimate end result. The Skims founder additional shared that the brand, title, and packaging form had been all resulting from Kanye’s imaginative and prescient.

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