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Disney faucets exec Rebecca Campbell to steer new worldwide content material group

Disney on Wednesday named firm government Rebecca Campbell to steer its new hub for worldwide content material creation to increase regional content material for its streaming companies.

Campbell will oversee the creation of extra domestically produced content material to gas the expansion of Disney+, Hulu and Star+, because the video streaming companies increase globally.

Because the launch of Disney+ in late 2019, the corporate’s streaming enterprise has expanded quickly, with its service amassing 179 million subscribers by way of the tip of fiscal 2021. The corporate plans to double the variety of international locations the place its flagship Disney+ service is offered to 160 by the tip of fiscal 2023.

Disney’s announcement that it might put money into native content material mirrors Netflix’s technique. Dominant streaming service Netflix has capitalized on the worldwide reputation of collection developed outdoors america, together with its most up-to-date hit, the dystopian South Korean drama “Squid Recreation.”

Burbank, California-based Disney has been taking tentative steps in the identical route.

Final October, Disney introduced a slate of content material from the Asia Pacific area, together with a documentary on the chart-topping Korean lady group BlackPink, a romantic melodrama collection starring Korean actor Jung Hae, and “Tokyo MER,” a medical drama starring award- profitable actors Ryohei Suzuki and Kento Kaku.

Disney has introduced plans to beef up its streaming content material from international creators, In November, the primary Disney+ unique collection produced in Latin America, “Disney Intertwined” (“Entrelazados”), debuted.SOPA Photographs/Mild Rocket by way of Getty Photographs

On the time, Disney stated it deliberate to fee greater than 50 productions by 2023. In November, the primary Disney+ unique collection produced in Latin America, “Disney Intertwined” (“Entrelazados”), debuted.

Campbell will proceed overseeing Disney’s worldwide media groups, along with her expanded position as chair of worldwide content material and operations, the corporate stated. She is going to report back to Chief Government Bob Chapek.

Bob Chapek smiling alongside characters dressed as Mickey and Minnie MouseCampbell will report back to Disney CEO Bob Chapek.Picture Group LA/Disney by way of Getty Photographs

One other Disney government, Michael Paull, was promoted to the newly created position of president of Disney Streaming, overseeing Disney+, ESPN+ and Star+. He joined Disney in 2017 after the acquisition of the streaming know-how firm Bamtech Media, the place he was CEO.

Joe Earley, who beforehand served as government vp of selling and operations for Disney+, has been named President of Hulu, reporting to Paull.

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