Apple, Google, Amazon set to launch new devices: What to anticipate

Apple launches the iPhone 13 within the UK

Ming Yeung | Getty Pictures

Apple, Google, Amazon, Samsung and different corporations are teeing up for a busy case full of numerous new gadget launches.

It is like clockwork. Large tech firms launch the most recent merchandise, like telephones, watches, and even robots and flying safety drones, starting in August and up by November, to gear up for the vacation buying rush.

Samsung kicks it off subsequent week, on August 10, when it can announce new folding telephones, giving it an opportunity to draw shoppers earlier than Apple holds its iPhone occasion in September. The brand new merchandise at Apple’s fall occasions have a direct impression on the corporate’s steadiness sheet. The vacation quarter is usually Apple’s largest. It reported document income final yr for the three months ended Dec. 25, for instance.

In the meantime, Google has promised to launch its subsequent telephone with a model new chip, and its first Apple Watch competitor, this case. And remember Amazon: It usually declares new Echos, Hearth TV merchandise and typically tosses in just a few surprises, like final yr’s Astro Robotic, at an occasion held someday between September and November.

There’s rather a lot, so here is a rundown of what to anticipate.


Samsung Galaxy Z Fold 2


Here is what to anticipate: Samsung will debut the following era of its foldable smartphones — the teasers have confirmed that — together with the Galaxy Z Fold 4 and the Galaxy Z Flip 4.

Clients can already reserve one among these new smartphones, although they have not been introduced but. A number of the chief complaints surrounding foldable telephones have been the worth of the higher-end Galaxy Z Fold mannequin and the plain seam that interrupts the telephone’s show. Any value drop or upgrades to make the fold much less apparent will probably be notable. Samsung usually declares new earbuds, tablets and smartwatches to compete with Apple’s iPad, AirPods and Apple Watch, too.

Here is what it launched final August: Final yr, Samsung unveiled the Galaxy Z Fold 3, which was priced at $1,799 and the Galaxy Z Flip 3 for $1,000. It additionally introduced the Galaxy Buds 2 headphones and the Galaxy Watch 4.


Clients stroll previous a digital show of the brand new inexperienced shade Apple iPhone 13 professional contained in the Apple Retailer on fifth Avenue in Manhattan, in New York, March 18, 2022.

Mike Segar | Reuters

Here is what to anticipate:

Apple’s reportedly planning 4 iPhone 14 fashions this yr, based on Bloomberg, which stated we are able to anticipate new options like an always-on show on the higher-end Professional fashions. The identical report stated Apple could ditch the 5.4-inch iPhone mini and as an alternative launch a extra reasonably priced big-screened iPhone with a 6.7-inch display screen. That means Apple will launch an iPhone 14, an iPhone 14 with an even bigger display screen, the iPhone 14 Professional and the iPhone 14 Professional Max.

Apple can also be set to unveil three new Apple Watch variations, together with a brand new entry-level SE mannequin, a normal Sequence 8, and a rugged version geared toward excessive sports activities, based on Bloomberg. The AirPods Professional earbuds are due for an replace, and there is nonetheless speak of Apple’s first combined actuality headset, however these might additionally come later.

Nonetheless, Apple’s combined actuality headset would mark the corporate’s first main product launch because it unveiled the Apple Watch in 2015. The headset will mix parts of digital and augmented actuality, permitting customers to position digital content material on prime of the actual world, based on Bloomberg . Apple has been working arduous on VR content material, enlisting Jon Favreau to develop video content material for its headset, the New York Instances stated in June.

What it launched final September: Final yr at its fall product occasion Apple introduced a brand new iPad and iPad mini, the Apple Watch Sequence 7, the iPhone 13, the iPhone 13 mini and the iPhone 13 Professional Max.


Google Pixel 7 and seven Professional


Whereas Google does not make a lot income from its {hardware} enterprise, it can launch its first smartwatch and the Google Pixel 7 because it continues to attempt to construct momentum within the {hardware} market.

Here is what to anticipate: Google has introduced devices in October for years. Again in Might at its I/O occasion, Google teased what’s on deck. Its latest telephone, the Pixel 7 could have a second-generation Tensor processor and a glass design with a brand new aluminum digital camera bar. A bigger Pixel 7 Professional mannequin will ship with a triple-lens digital camera. However we do not know a lot about what else is new in regards to the telephones, like the costs, or what the cameras and new chip are able to, so anticipate to listen to all about that.

Google additionally teased its Pixel Watch, the corporate’s first smartwatch, which is able to launch this fall. In a tweet on Might 11, Google stated the watch, “options the perfect of Google, plus Fitbit well being and health experiences.” So, anticipate some kind of software program tie-in that gives new health and well being options.

It is potential we might see updates to at the least one Google Nest product. A latest FCC submitting by Google described a product they had been engaged on as a “wi-fi machine,” with connectivity ports much like present Nest gadgets, based on 9to5Google. It hasn’t introduced new Nest thermostats or audio system since 2020, so these may very well be on deck.

What it launched final yr: Final August, Google introduced new Nest cameras and doorbells. Then, in October, Google unveiled all the small print of its Pixel 6 and Pixel 6 Professional smartphones. These had been the primary smartphones to run on Google’s Tensor chip as an alternative of Qualcomm’s processor.


Amazon Echo Present 15


Here is what to anticipate: Amazon traditionally holds its {hardware} occasion someday within the fall, when it declares a slew of devices, starting from new Echos (like final yr’s Echo Present 15, pictured above) to glasses with Alexa built-in and extra.

The fourth-generation Echo speaker launched in October 2020, in order that’s due for an replace except Amazon continues to experiment with new type elements. Likewise, Amazon usually declares updates to its Hearth TV merchandise within the fall.

For the previous two years, Amazon’s Ring has been teasing the Ring At all times House Cam, a flying drone digital camera for dwelling safety. It nonetheless hasn’t launched, so it is potential we’ll discover out when it can hit the market.

Here is what it launched final yr: Amazon had few surprises in retailer final yr, so this yr may very well be simply as thrilling. Amazon debuted its Astro dwelling robotic, which continues to be solely obtainable by invite-only. It additionally introduced its first good thermostat, the primary Amazon-branded TV units, the Echo Present 15 and a brand new Halo View health tracker.


This picture from Oculus exhibits what it may be wish to play it in an condo.


Here is what to anticipate: Meta, previously Fb, might have a brand new digital actuality headset on deck.

Bloomberg stated in July that Meta is gearing as much as announce the Meta Quest Professional digital actuality set later this yr. It’ll reportedly price greater than $1,000 and could have a greater display screen, improved cameras and help for improved graphics.

Meta’s Quest 2 headset is at the moment the most well-liked in the marketplace. As different gamers enter the race to develop the so-called “metaverse,” Fb’s mother or father firm might want to proceed to advance its {hardware} to remain within the lead. And it could need to get one thing out forward of no matter Apple is planning.

Here is what it launched final yr: Final September Fb unveiled its up to date Portal video-calling gadgets. It hasn’t launched a brand new model of its Oculus machine since September 2020.

What do you think?

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