Apple CEO Tim Cook dinner speaks onstage throughout day 2 of Vox Media’s 2022 Code Convention in Beverly Hills, California.
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Apple CEO Tim Cook dinner mentioned on Wednesday that Apple does not spend numerous effort bettering the texting expertise between iPhones and Android gadgets as a result of its customers have not been asking for it.
“I do not hear our customers asking that we put numerous vitality on that, on this level,” Cook dinner mentioned in response to an viewers query at Vox Media’s Code Convention in Beverly Hills, California. “I’d like to convert you to iPhone.”
The response comes lower than a month after Google kicked off an promoting marketing campaign meant to place strain on Apple.
At present, texts between iPhones use iMessage, which has a a lot smoother expertise than when an Android system texts an iPhone, by which SMS messages present up as inexperienced bubbles. Google needs Apple to undertake RCS, a form of messaging that’s meant as a next-generation SMS substitute with encryption and different fashionable options.
The questioner pressed Cook dinner, saying that he cannot ship movies to his mother due to the constraints of SMS messaging.
“Purchase your mother an iPhone,” Cook dinner mentioned.
Privateness push goes again to Steve Jobs
Cook dinner was joined by former Apple head designer Jony Ive and Laurene Powell Jobs to debate the legacy of Apple’s founder and announce a brand new Steve Jobs archive and potential documentary.
Apple’s latest privateness push will not be a brand new purpose for the corporate — the pondering truly goes again to founder Steve Jobs, Cook dinner mentioned.
“Steve actually ingrained within the firm within the early days within the significance of privateness and it has solely grown since,” Cook dinner mentioned.
Cook dinner cited a 2010 discuss by Jobs the place he mentioned that privateness implies that customers consent to share their knowledge. “Privateness means individuals know what they’re signing up for, in plain English, and repeatedly. That is what it means,” Jobs mentioned within the discuss cited by Cook dinner.
Cook dinner’s remarks come as the corporate’s privateness push has drawn rising criticism as self-serving as the corporate has launched new privateness options that make internet advertising harder to measure as Apple reportedly plans to extend the scale of its promoting enterprise and introduces new advert models.
That is the identical philosophy behind App Monitoring Transparency, a characteristic launched in 2021 that has rolled the internet advertising business. iPhone house owners are requested earlier than sharing a novel system identification quantity with apps after they boot up — and most iPhone house owners select to not, stopping on-line advertisers from precisely monitoring the efficiency of their advertisements.
Firms together with Fb dad or mum Meta have blasted the change as anticompetitive. In February, Meta mentioned it will price it $10 billion this yr.
“What we felt is that folks ought to personal their knowledge, and they need to make their very own resolution,” Cook dinner mentioned on Wednesday. “Folks needs to be empowered to have the ability to make that call in a extremely easy and easy method. Not buried 95 pages deep in a privateness coverage someplace.”
Cook dinner elaborated that Apple follows stricter guidelines than advertisers and defended the corporate’s search advertisements.
“We have by no means mentioned digital promoting is a foul factor,” Cook dinner mentioned. “What will not be good is vacuuming up individuals’s knowledge after they’re not doing so on an knowledgeable foundation.”
Cook dinner was requested if he noticed Apple as a robust firm that has stepped in as a result of regulators have not handed privateness legal guidelines.
“We’re not making an attempt to be a regulator,” Cook dinner mentioned. “All we’re making an attempt to do is give individuals the flexibility to make the choice for themselves.”